Knowledge Hub

A data visualisation interface showing KPIs like player activity, turnover, conversion, and retention rates.

A set of protocols that allow Pronet Gaming’s platform to connect seamlessly with third-party tools such as payment gateways, data feeds, and CRM systems.

Software that facilitates communication between front-end applications and back-end services, ensuring data consistency and performance.

Betting on something to happen.

The administrative dashboard where operators control platform settings, manage content, monitor transactions, and access reports.

A feature allowing players to create custom bets by combining multiple selections within a single event.

Tools that allow operators to observe and analyse bet patterns in real time for risk and fraud.

A digital form that records a player’s selected bets and total stake before confirming a wager.

Adjusting odds to manage risk and exposure, ensuring the operator makes a margin regardless of the outcome.

A feature allowing players to browse and reserve bets online, then place them in-store.

A tool used to create and manage promotions like free spins, cashback, or welcome offers.

A commercial relationship between two companies such as an iGaming platform provider delivering technology to an operator.

A business model where a company sells directly to individual players e.g., an online casino offering games to the public.

Software for tracking, auditing, and reconciling all retail cash transactions in real time.

A bonus that offers players a return (usually up to a certain percentage) on their losses.

Affiliates who specialise in promoting online casinos. They cover games like slots, blackjack, and roulette. They earn commission through models such as revenue share, CPA (cost per acquisition), or hybrid plans based on player activity.

Subcontractor to the online casino and/or gaming operator. For instance, Playtech is an online casino supplier.

The likelihood that a player will stop using the platform. This is often predicted via AI profiling.

A tool that allows operators to manage on-site content, promotions, and SEO without developer input.

Encouraging players to engage in other verticals (e.g., sportsbook users trying casino games).

A decentralised, digital-only currency secured by cryptography. It allows peer-to-peer transactions without the need for banks or central authorities. Common examples include Bitcoin and Ethereum.

Combining multiple data sources, such as sports odds, player stats, or casino performance, into a single, unified feed.

A payment method that is used exclusively for making transactions online via a computer or mobile device. Also known as an eWallet or digital wallet.

Short for electronic sports, it is organised, multiplayer video game competitions that are typically played between professional players.

A feature that allows players to place a bet instantly without using the traditional bet slip.

A type of bonus (can be given with or without a deposit) for online slot games.

A legal territory (country, state, province, or city) that licenses and regulates online gambling operators according to local laws and compliance standards.

A system that integrates multiple game suppliers into a single API connection, allowing casinos to expand their portfolio easily.

Individuals or businesses who drive traffic to online gambling platforms in exchange for commission.

Betting that takes place while a sporting event is in progress, with constantly updating odds.

A backend architecture that connects external tools, such as payment gateways or content providers, to the core platform.

A betting market type where users bet against specific scorelines rather than for them.

A large cash prize in a casino game or lottery that is typically the largest single cash prize that can be won.

Betting on it not to happen.

The total volume of money available for matching bets in a market.

A real-time streamed table game (e.g., Blackjack) with a human dealer interacting with players.

Games tailored to specific regions with familiar mechanics, themes, or languages.

A prediction of the total revenue a player will generate during their time on the platform.

The total volume of money available for matching bets in a market.

The built-in percentage profit the bookmaker retains on each bet, also known as the overround.

A temporary halt in betting, usually triggered by key moments in live sports to prevent unfair advantage.

Different advertising methods used by an iGaming brand to reach, engage, and connect with targeted customers in a specific market.

The core logic that pairs one player’s bet with another’s in a betting exchange.

A modular software design that breaks large systems into smaller, independently deployable services, enhancing scalability and flexibility.

The ability of a platform to handle betting in different currencies for global players.

The operator’s actual earnings from gameplay after deducting player winnings, bonus costs, and applicable taxes.

The return offered by a bookie on a selection to win.

The process by which traders calculate and adjust betting odds using statistical models and real-time data.

A data stream delivering betting odds in real time from providers to the operator’s platform.

Connecting online and retail operations into a seamless experience for players and operators.

A unified account system that allows players to use the same balance across online and retail channels.

A model where users bet against each other rather than the house, offering back and lay bets.

Dividing users into groups based on behaviour, value, or preferences to deliver personalised experiences.

A secure digital ledger that tracks player balances, deposits, withdrawals, and cross-product transfers in real time.

A system used in betting shops to place bets, manage cash flow, and track performance.

Wagering on sporting events before they begin, with fixed odds set by the operator.

A prize pool that increases over time as players place bets until one player wins the entire amount.

A company that enables secure online payments, supporting deposits, withdrawals, and fraud prevention.